Most of us experience thousands of facial movements in a day. These repeated movements cause dermo-creases, better known as laugh lines, crow’s feet and brow burrows. Visible aging is inevitable, and no matter how careful you tend to your complexion, wrinkles are coming. With the growing popularity of Botox® injections to reduce wrinkles around the eyes and forehead comes a substantial cost, minor discomfort from injections, the inconvenience of making appointments and the limitations of the area Botox® can be safely and effectively used. Yet, many people are using Botox® because of it’s effect on diminishing wrinkles. Now there is a product that delivers results that have in some cases proven to be even more effective without all the negative aspects of Botox®….. INTRODUCING alaTOX Face Lift Serum How does alaTOX Face Lift Serum Work? alaTOX is a deep penetrating, bioactive topical serum developed to reduce wrinkles by smoothing out the skin through relaxation of the internal structures that hold wrinkle lines in place. One of the active ingredients in alaTOX is Argireline, a synthetic substance made of amino acids that was specifically engineered to relax wrinkles. With Argireline, there is an average of 30% reduction in the depth of wrinkles on the face caused by the contraction of muscles of facial expression, especially in the forehead and around the eyes. It also prevents skin aging induced by repeated facial movements.